Environmental Impact
Not greenwashing. Genuine action.
What travels with every journey we run.
We are not perfect. We have much more to do. But we are committed — genuinely, permanently, without reservation.
Every year, we put a portion of our revenue directly back into the land and the communities that sustain us. Not as a line in a sustainability report, but as trees planted, a firm line on what we will never offer, and a day a year spent working alongside the people who share this land with us. Below is exactly where that commitment goes.
Our Position
We do not, and will never, offer hunting safaris.
This is not a policy we revisit when a guest asks, or a line we soften for the right price. Every journey we design is built around observing wildlife, not taking it — and that will not change as we grow, regardless of what other operators choose to offer.
No exceptions. Not for a private group, not for a premium price — hunting has no place on any itinerary we build.
Wildlife-first, always. The camps, guides and conservancies we work with are chosen because they share this position, not despite it.
Reforestation
Two million trees, by 2029.
Our reforestation work runs through the Mau Forest Complex — one of East Africa's most critical water catchments, and one of its most degraded. Every tree we plant there is a small repair to a system that feeds rivers, sustains wildlife corridors and stabilises a climate the whole region depends on.
It is a number we set deliberately high. We would rather publish a target we have to work hard toward every year than a modest one we could hit without trying.
Community
One day a year, we plant together.
Once a year, our team sets aside a full day and meets with the community at a spot we choose together — a different patch of ground each year, picked for where it will do the most good. We start the way any good day starts: with breakfast together, no rush, no formalities, just a chance to catch up before the work begins.
From there we move out and plant, side by side, until the site is done. Once the trees are in the ground, the day turns to education — walking through why the forest matters, how it holds the soil and the water, and why the trees we have just planted need to be protected long after we have driven off.
By midday we sit down again, this time for lunch, and the day quietly becomes less about the trees and more about the people — stories, laughter, the kind of conversation that only happens after a morning spent working toward the same thing. Then, as the afternoon winds down, everyone heads home.
It is one day on the calendar. But it is the one that keeps everything else on this page honest.
Giving Back
Supporting the communities around us.
Beyond the forest, we also donate to several children's homes in the communities we work closest to. It is a smaller part of what we do today, but one we are actively looking to grow — more homes, more support, as we grow ourselves.
Every Journey
Carbon-neutral, as standard.
Alongside the reforestation work, the planting day and the support we give back to the community, we offset the carbon emissions of every flight, every vehicle and every lodge stay booked through us. It is not an optional add-on or a premium package — it is simply how a Finders & Keepers Safaris journey is priced and run.
We are not claiming to have solved this. We are saying, plainly, where the effort and the money actually go — so that when you travel with us, you know exactly what your journey is contributing to.
This is not a marketing line.
It is a percentage of revenue, a planting target, and a team that shows up.